[{"data":1,"prerenderedAt":102},["ShallowReactive",2],{"post-withiihaa-insight-kh-ng-users-samhrab-startup":3,"related-withiihaa-insight-kh-ng-users-samhrab-startup":31},{"slug":4,"id":5,"title":6,"html":7,"feature_image":8,"published_at":9,"updated_at":10,"authors":11,"tags":18,"primary_author":28,"primary_tag":29,"excerpt":30,"meta_title":17,"meta_description":17,"feature_image_alt":17},"withiihaa-insight-kh-ng-users-samhrab-startup","5fdc57f76480bb0001fbbf74","วิธีหา Insight ของ users สำหรับ Startup","\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog.lffintech.co.th\u002Fcontent\u002Fimages\u002F2020\u002F12\u002F1_4qA__13rajxnSKiS-UBsUQ.png\" class=\"kg-image\" alt loading=\"lazy\">\u003Cfigcaption>How to talk to customers\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>\u003Cstrong>ตอบ\u003C\u002Fstrong>\u003C\u002Fstrong>: อยู่กับลูกค้าเยอะๆ\u003C\u002Fp>\u003Cp>ปัจจัยหนึ่งที่ทำให้ธุรกิจ Startup ล้มเหลว คือ\u003C\u002Fp>\u003Cblockquote>ผลิตสินค้าออกมาแล้ว ไม่มีใครใช้\u003C\u002Fblockquote>\u003Cp>ผมเชื่อว่าทุก Startup มีทีมที่เข้มแข็งอยู่แล้ว อันประกอบไปด้วย Business (Domain Expert), Developer และ Designer อาจจะเป็น 3 คนหรือ 1 คนก็ได้แล้วแต่ทีมนั้นๆอีกที\u003C\u002Fp>\u003Cp>แต่สิ่งที่ Startup ส่วนใหญ่ทำคือ ทำ Lean Canvas ในช่วง idea stage แล้วก็ออกไปถามลูกค้า จากนั้นก็กลับมาเขียนโปรแกรม ฟังๆ มันก็ดูเข้าท่า แต่ทำไม Startup ยังล้มเหลวเยอะแยะขนาดนี้\u003C\u002Fp>\u003Cp>เหตุผลเป็นเพราะ\u003C\u002Fp>\u003Cp>ไม่ได้เข้าใจลูกค้าอยากแท้จริง เพราะลูกค้าค่อยๆเปลี่ยนพฤติกรรมอยู่ตลอดเวลา เราต้องคุยเพื่อหา insight ของลูกค้าอย่างต่อเนื่อง แม้ว่า product ของเราจะเสร็จแล้วก็ตาม ซึ่งในแต่ละ Stage ของการทำ Startup ก็มีเป้าหมายในการคุยกับลูกค้าที่แตกต่างกัน เนื้อหาเราสามารถศึกษาเพิ่มเติมได้จาก \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCcefcZRL2oaA_uBNeo5UOWg?ref=blog.lffintech.co.th\" rel=\"noopener nofollow\">Y Combinator\u003C\u002Fa> : How to talk to user\u003C\u002Fp>\u003Cp>โดยเนื้อหาที่น่าสนใจ ที่ \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=MT4Ig2uqjTc&ref=blog.lffintech.co.th\" rel=\"noopener nofollow\">Eric Migicovsky\u003C\u002Fa> ได้พูดคือในแต่ละ St\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog.lffintech.co.th\u002Fcontent\u002Fimages\u002F2020\u002F12\u002F1_oMHXwDkRfUz-GVLEDlFk4A.png\" class=\"kg-image\" alt loading=\"lazy\">\u003Cfigcaption>Talking to users\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Col>\u003Cli>\u003Cstrong>\u003Cstrong>Idea Stage:\u003C\u002Fstrong>\u003C\u002Fstrong> ถ้าอยู่ในช่วงไอเดีย ให้พยายามค้นหาปัญหาให้เจอ โดยค้นหาจากตัวเองว่าตัวเองมีปัญหานี้อยู่หรือไม่ จากนั้นค่อยๆไปถามจากคนรอบๆข้าง และพยายามเอาตัวเองไปอยู่ในสังคมของปัญหานั้นๆ ออก Event เกี่ยวกับเรื่องที่เราพยายามจะแก้ให้มากๆ เพื่อให้เราเข้าใจปัญหานั้นๆ อย่างลึกซึ้ง\u003C\u002Fli>\u003Cli>\u003Cstrong>\u003Cstrong>Prototype Stage:\u003C\u002Fstrong>\u003C\u002Fstrong> ถ้ามีตัวอย่างผลิตภัณฑ์แล้ว ให้หาลูกค้ารายแรกที่ดีๆ ให้ได้ เพื่อเรารู้ว่า ทำไมเขาถึงสนใจแล้วใช้ผลิตภัณฑ์ของเรา แล้วสิ่งที่ควรจะหาให้เจอในช่วงนี้คือ คำนวณค่าใช้จ่ายที่ลูกค้านั้นเจอปัญหาเอามาให้ได้ กล่าวคือ พยายามนำปัญหาของลูกค้าคิดออกมาให้เป็นตัวเงินให้ได้ แล้วเราดูว่าลูกค้าเจอปัญหานี้บ่อยแค่ไหน เพื่อให้เราดูว่าเราสามารถทำเงินกับเขาได้ช่วงไหนได้บ้าง จากนั้นให้พิจารณาว่าลูกค้ามีงบมากพอในการจ่ายเพื่อแก้ปัญหาเหล่านั้นได้มากน้อยแค่ไหน\u003C\u002Fli>\u003Cli>\u003Cstrong>\u003Cstrong>Launched Stage:\u003C\u002Fstrong>\u003C\u002Fstrong> เมื่อเรามีลูกค้าเริ่มใช้ผลิตภัณฑ์ของเราแล้ว สิ่งที่ต้องทำคือหาจุดที่ลูกค้าชอบลูกค้ารักให้ได้ และหาลูกค้าที่ชอบให้เจอ สิ่งที่สำคัญของ Stage นี้คือ หาลูกค้าที่ไม่ชอบสินค้าของเราให้ได้ แล้วรีบหาเหตุผลว่าทำไมเขาไม่ชอบหรือต้องการให้มีบริการอะไรเพิ่มเติม เพราะเราอาจสร้าง Service ให้เติบสนองลูกค้าในวงกว้างได้มากขึ้น\u003C\u002Fli>\u003C\u002Fol>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog.lffintech.co.th\u002Fcontent\u002Fimages\u002F2020\u002F12\u002F1_63KwRwNLUCEdXZ2PMqwFjg.png\" class=\"kg-image\" alt loading=\"lazy\">\u003Cfigcaption>Sweet Spot\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>หัวใจสำคัญคือ การที่ได้คุยกับลูกค้าอย่างต่อเนื่อง เพื่อพัฒนาผลิตภัณฑ์ให้ตอบสนองความต้องการของ user ได้อย่างทันท่วงที\u003C\u002Fp>","https:\u002F\u002Fblog.lffintech.co.th\u002Fcontent\u002Fimages\u002F2020\u002F12\u002FUntitled-1.png","2020-12-18T14:23:34.000+07:00","2020-12-18T15:33:48.000+07:00",[12],{"id":13,"name":14,"slug":15,"profile_image":16,"cover_image":17,"bio":17,"website":17,"location":17,"facebook":17,"twitter":17,"meta_title":17,"meta_description":17,"threads":17,"bluesky":17,"mastodon":17,"tiktok":17,"youtube":17,"instagram":17,"linkedin":17},"5fdc681d6480bb0001fbc095","ธนกฤษ 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